Same-Day Delivery Service
PRODUCT MANAGEMENT
While at The Bay I worked with the Logistics and Product team to increase the usage of the same-day/next-day delivery service.
THE PROBLEM
The Bay introduced same-day and next-day delivery (SDD/NDD) at the end of 2021 for signed in users only. Fast forward 6 months and the carrier vendors were not busy enough for them to continue the contract with The Bay. We needed to increase the usage of this service so our vendor partnerships could be retained.
My Role
Working as both product and project manager, I worked closely with mutliple engineering teams as well as the business to implement a solution that would
The Project
While brainstorming solutions to this problem, it was quickly learned that in the initial release of this feature, allowing guest users to see this shipping option was descoped. Knowing that 50% of checkouts are done so with guest user it became clear that the first step would be to open this service to all users at checkout, not just signed in users.
If a guest user fit all the eligibility for this service (an item that was in stock and shipping from a store within 250km) we needed to expose the option to them. Previously this was suppressed at checkout.
The second phase of this project will be to expose this surface to all users throughout their buying journey. That being said, without any marketing or any exposure to this service, within the first 5 weeks post-launch, we have seen over 607 purchases made with this $10 service add-on contributing to over $132,000 in revenue.
Learnings
While this change seemed small, working
